Helping OEMs and dealers harness AI to sell more - vehicles, parts, and services - simply, securely, and effectively
Trusted by leading automotive OEMs and dealers
Lead Response Score
How many leads is your dealership losing?
Six questions. Sixty seconds. Your Lead Response Score and what to fix first.
ELLA is the Automotive AI Company — built for the unique needs of OEMs and dealers, powering an automotive AI platform that makes advanced AI simple, scalable, and sales focused.
Discover ELLA
Introducing optimAIze® —
The Automotive AI Platform
Drive smarter customer engagement and business growth with optimAIze®
AI built for Automotive
ELLA helps both OEMs and dealers turn AI into a competitive edge - the same platform, applied differently depending on where you sit.
optimAIze® powers voice, chat, and written engagement to speed up responses, generate higher-quality leads, and deliver measurable revenue growth. Easy to deploy, secure to scale - designed for one result: selling more.
Hi Lucy, we're looking forward to seeing your Audi A5 for a service next week. Would you like to schedule some time with our sales team to review your upgrade options whilst you're here? Hi, I am, yes! I'm looking to upgrade to something bigger for the family. Great to hear you're thinking about upgrading. Robert will be in touch — what's the best number to reach you on?
Faster lead response and more bookings — across sales and aftersales.
Qualify brand-generated leads and standardise engagement across your dealer network.
AI that delivers real results
Overall – so far in 2026
44,000
qualified leads passed to retail
14,366
days gained (equivalent human working days)
Over 2 million
messages sent by our AI agents
Why Automotive leaders choose optimAIze® AI
Sales and Service
Inbound and Outbound
Written, Voice, & Chat
Designed for Automotive
Proven results
Fish Brothers delivers strong Q1 performance with ELLA's optimAIze® AI platform
Read articleYour AI advantage starts here.
Experience optimAIze® for yourself — see how it boosts efficiency and transforms customer experience.
Book a demo today