Automotive AI Insights

Automated, But Never Impersonal: Rossetts Commercials and optimAIze® engage

How Rossetts Commercials uses optimAIze® engage across Sales and Aftersales to keep personal contact with every customer, without more workload.

The Most Expensive Sound in Your Dealership Is a Ringing Phone

Missed calls cost dealerships buyers who never ring back. What the research shows, and how optimAIze® voice answers every call, 24/7.

Introducing ELLA Insights: Taking AI Agents One Step Further

ELLA Insights adds sentiment analysis to every optimAIze® conversation, turning lost leads into clear, actionable reasons dealers can act on.

Turning Vehicle Health Checks into Revenue

The Opportunity Dealers Are Missing

Mazda UK partners with ELLA to transform lead engagement with ELLA’s optimAIze® AI platform

Mazda UK partners with ELLA to deploy optimAIze®, using AI to engage and convert early customer interest ahead of key vehicle launches.

Fish Brothers Delivers Strong Q1 Performance with ELLA’s optimAIze® AI Platform

Fish Brothers reports strong Q1 2026 results with ELLA’s optimAIze®: 83% of buyers engaged by AI, 500+ qualified leads, and a 492% ROI.

The gap nobody talks about: what happens between a lead and a sale

What really happens between an automotive lead and a sale — and how persistent, conversational AI engagement closes the gap that costs brands conversions.