Can optimAIze® work directly with our OEM marketing team as well as our dealer network?

Yes, optimAIze® engages your own brand-generated leads (campaigns, waitlists, website and social enquiries) directly, before anything reaches your dealer network, whether through email/SMS or chat on your own site.

How does ELLA give us visibility into dealer-generated leads?

Through optimAIze® connect and optimAIze® insight — connect brings dealer-level lead and performance data back to you network-wide, and insight turns it into consistent, comparable benchmarking across every dealer, from a single view.

Automotive AI for OEMs: From Lead Qualification to Network-Wide Engagement

From qualifying your own leads to standardising engagement across your entire network.

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OEM

Qualifying and routing your brand-generated leads

When your marketing generates interest — a 'Keep Me Informed' campaign, a launch waitlist, website, Google, or Social enquiries — optimAIze® engages those prospects directly, using real-time intent signals like test drive requests and finance quotes to identify who's genuinely ready to buy. Only qualified, engaged prospects get passed to your dealer network as prioritised opportunities — with full conversation context attached.

Real example: Mazda UK partnered with ELLA to qualify its "Keep Me Informed" audience ahead of major model launches (Mazda 6e, CX-5, CX-6e), ensuring only genuinely engaged prospects reached the dealer network.

This works across channels, not just one: another leading OEM brand runs optimAIze® chat directly on its own national site, engaging visitors and capturing brand-new, incremental leads before they ever reach a dealer.

Standardising engagement across your dealer network

Beyond your own leads, optimAIze® can be recommended or mandated across your franchise network — giving every dealer the same AI-powered engagement quality, on every lead, whether it came from the OEM or the dealer itself.

Network-wide visibility and benchmarking

Standardising engagement is only half the value — the other half is finally being able to see it. optimAIze® connect brings dealer-generated leads and performance data back to you, network-wide, not just the activity you'd otherwise see.

optimAIze® insight turns that into something you can actually act on: consistent benchmarking across every dealer in your network, from a single view — so you can see which sites are excelling, which need support, and where to focus next.

Proof, not promises

A major UK automotive OEM brand used optimAIze® engage to qualify inbound social leads at scale: £1m+ in influenced margin, over 8,000 qualified leads generated, at more than 3,000% ROI.

A leading OEM brand's chat deployment handled over 16,000 real conversations in a single quarter — 1,639 of them 100% incremental leads that wouldn't have existed otherwise.

See all our results

See how optimAIze® scales across your network.

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