Real Results from optimAIze®

Specific, measurable outcomes — not generic claims.

For Dealers

incremental vehicle sales in 100 days using Agentic AI

incremental vehicle sales in FY26, as independently reported by AM-Online (a separate measurement period from the 581 figure above), crediting ELLA's Agentic AI.

£0

additional service revenue in 4 months by one AI Agent

£1.1m^*

incremental margin generated from engaging lapsed customers in under 4 months

0% ROI

Fish Brothers Group, Q1 2026

of purchasing customers had engaged with an ELLA AI Agent — Fish Brothers Group, Q1 2026

*Estimated, combining a margin assumption on vehicle sales with measured service revenue from a separate client.

For OEMs

£0m+

margin influenced by optimAIze® engage for a major UK automotive OEM brand, at over 3,000% ROI (full story linked)

Platform-wide

business hours gained by using AI

Projected impact

From 65% to 100% — call reachability — optimAIze® voice, based on European market analysis.

Fish Brothers Group: expanded optimAIze® across sales and aftersales; 36,000+ personalised messages, 500+ qualified sales leads, 252 business days returned to sales teams, nearly 300 qualified service leads from 8,500 AI-led service messages.

ELLA's AI Agents have become an integral part of how we engage with customers across both Sales and Service. The ability to scale meaningful, personalised communication while freeing our teams to focus on high-value interactions has delivered real commercial impact.
— Jon Fish, Managing Director, Fish Brothers Group

Mazda UK: deployed optimAIze® engage to qualify "Keep Me Informed" early-interest audiences ahead of major model launches, routing only genuinely engaged prospects to the dealer network.

Mazda's approach to using AI to better qualify and prioritise early customer interest represents a significant step forward for the retail network. Providing clearer insight into customer intent earlier, allows the network to focus and engage where it will have the greatest impact — creating more meaningful conversations, improving efficiency, and ultimately delivering a better Mazda customer experience.
— James Crouch, Marketing Director, Mazda UK

These results come from a team with over 100 years of combined automotive and AI experience.

Built to handle your data — at scale

optimAIze® connect unifies and processes automotive data around the clock, so every AI Agent always has the full picture — instantly.

out-of-the-box integrations with the CRM, DMS and lead-source platforms you already use

0k+

customer and vehicle records unified and kept up to date

0m+

records processed every single day

(Platform data)