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ELLA Digital

optimAIze® chat: AI Webchat for Dealers and OEM Brands

optimAIze® chat — Always-on intelligent webchat

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Smarter conversations, more leads, and round-the-clock engagement - AI chat for car dealers and OEM brands

Instant assistance

Be there for every visitor, 24/7, with fast, accurate answers — whether on a dealer's website or an OEM brand's own site.

Capture new website leads

Turn browsers into leads through natural, conversational engagement.

Qualify prospects faster

Help visitors progress to the next stage with instant, relevant responses.

Connect to booking forms

Guide customers to the right booking option—whether it's scheduling a service, booking a test drive, or requesting a callback.

Answer upsell & cross-sell queries

Respond to questions about accessories, finance options, and add-ons, and direct visitors to the right resources when they ask.

Direct access to resources

Provide quick links to product pages and other support materials.

Upgrade today to a truly conversational automotive AI chat agent

Authentic real-time conversations

Understands free-form questions and responds naturally, like a human.

Instant FAQ responses

Answers pricing, availability, and finance queries using client-specific and automotive knowledge—without staff involvement.

Smart stock recommendations

Suggests in-stock vehicles based on customer preferences during the chat.

24/7 Conversational lead capture

Engages visitors any time and collects lead details through flowing dialogue.

Brand compliant & customisable

Matches your brand's look, tone, and privacy settings—even small talk preferences.

Train once, CRM-ready integration

Learns your processes once and logs every conversation directly into your CRM for smooth follow-up and data flow.

From chat to email without missing a beat

Your AI agents understand messaging intent, and share context for a seamless handover.

Expected outcomes from optimAIze® Chat: more leads, reduced workload, less funnel leakage.

Brand-new leads

Convert website visitors into engaged, qualified prospects.

Reduced workload on support teams

AI handles FAQs and lead capture, freeing staff for high-value tasks.

Minimise funnel leakage

Keep visitors engaged and moving towards conversion with instant, relevant responses.

Why optimAIze® chat delivers real results

Two early chat deployments — one OEM brand site, one multi-site dealer group — show what's possible in their first full quarter live.

A leading OEM brand — Q2 2026 (Apr–Jun)

  • 45,604 chats opened
  • 16,426 engaged in two-way conversation (36% engagement rate)
  • 1,639 brand-new leads captured — 100% incremental, leads that wouldn't have existed without AI chat

A UK car supermarket — Q2 2026 (Apr–Jun)

  • 97,702 chats opened
  • 12,773 engaged chats (13% engagement rate)
  • 605 brand-new leads captured
See real results

Engage every visitor, 24/7.

Experience AI chat that answers complex questions, captures leads, and converts browsers into buyers—anytime.

Book a demo today

Built for dealers and OEM brands alike

See how it works for Dealers

A UK car supermarket captured 605 brand-new leads through chat in a single quarter — all of them incremental.

See how it works for OEMs

A leading OEM brand's chat agent handled over 16,000 real conversations in a single quarter — 1,639 of them 100% incremental leads.

Other products from our suite that we think you'll love.

optimAIze® engage

Human-like email & SMS conversations

Engage customers with natural email and SMS conversations that respond instantly, qualify leads, re-engage lost opportunities, and drive measurable sales and service outcomes—ready from day one.

optimAIze® voice

Advanced AI-powered phone calls

Deliver intelligent, human-like phone conversations that handle inbound and outbound calls, qualify leads, confirm bookings, and provide instant answers—boosting efficiency and customer experience across sales and service.

optimAIze® connect

Integrated customer & vehicle data

Unify customer and vehicle data from LMS/CRM, DMS, and lead sources, powering AI-driven engagement, real-time lead response, and automated campaigns—secure, compliant, and built for automotive.

optimAIze® insight

Actionable AI-driven business intelligence

Turn complexity into clarity with AI-driven analytics that unify your data, predict trends, and feed actionable intelligence back into your AI Agents for personalised engagement and smarter decisions.

Explore the full optimAIze® range

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