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ELLA Digital

Six automotive conversations that turned into measurable results

Each one starts with a problem automotive teams told us about and ends with a result you can measure. Download the Q3 results to see how OEMs, retailers and aftersales teams turned missed opportunities into bookings and sales.

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OEM lead qualification

Social campaigns were generating a high volume of inbound enquiries, and every one was passed straight to the dealer network.

optimAIze® now sits between social channels and the dealer, bringing AI lead qualification for car dealers so they only receive leads that are ready for a conversation.

51%

of leads engaged, and 42% of engaged leads were qualified and passed to the retailer

Keep me informed leads

Keep Me Informed (KMI) leads for a new model launch were the manufacturer's lowest-converting data set.

optimAIze® reaches out to KMI leads to pre-qualify their interest before anything goes to a retailer.

1.8% → 9.78%

KMI lead conversion without agent qualification (previous model launch) vs with optimAIze® qualification

Lost lead follow-up

Enquiries that didn't progress straight away were marked as lost, even though many of those customers were still in the market.

optimAIze® takes on the automotive lost lead follow-up the sales team doesn't have capacity for, re-engaging those enquiries and sending revived ones back with full context.

1,503

matched sales from lost leads, April–July 2026

Service reminders

Static, one-size-fits-all dealership service reminders weren't engaging customers, so vehicles due for service weren't being booked in.

optimAIze® sends personalised reminders tailored to each customer and vehicle, and passes those ready to book to the service team.

47%

of customers engaged with their service reminder

VHC follow-up

Vehicle health check follow-up on amber work was optional and inconsistently carried out, so recommended work that was now due often went unbooked.

optimAIze® interprets service technicians' VHC notes, identifies amber work that's now due and sends customers a personalised reminder explaining what needs attention.

47

hot leads identified in 30 days

Post sale engagement

This large car supermarket had a significant database of previous buyers, but no time or resource for personalised prospecting.

optimAIze® now supports automotive customer retention, reaching out to previous buyers with personalised, conversational messages based on what they bought and when.

185

matched sales in 3 months, July–September 2026

Related: AI for dealers