Customer 360˚
Platforms
Revolutionise customer engagement by integrating data for a complete view, enabling personalised experiences, targeted campaigns, and improved service, thus strengthening relationships and advocacy.
Unleash the power of customer success
Today, customers interact with businesses across multiple channels and touchpoints, generating vast amounts of data. However, navigating and extracting maximum value from this data can be daunting.
Harnessing this data enables businesses to craft highly personalised customer experiences. To achieve this, a comprehensive understanding of every aspect of the customer journey is essential. Hence, the rising adoption of customer 360 platforms, which aim to build a holistic, 360-degree view of the customer.
Traditionally, customer interactions are stored in separate tables within a centralised data warehouse primarily for analytics purposes. Yet, there’s untapped potential beyond analysis alone.
14%
Fewer than 14% of companies have a true 360-view of their customers
(Gartner, 2022)
50%
50% of respondents do not achieve alignment on what constitutes a 360-degree view, complicating any technology acquisition.
(Gartner, 2023)
73%
73% of customers expect improved personalisation, driven by technological advancements like AI
(Statista, 2023)
What are the
benefits?
360-Degree Customer View
Gain a comprehensive understanding of customers by consolidating data from various touchpoints, fostering personalised interactions and tailored experiences.
Improved Customer Engagement
Enhance communication and responsiveness, fostering stronger relationships through targeted and timely interactions based on a holistic view of customer preferences and behaviour.
Efficient Sales Process
Streamline sales activities by providing sales teams with a unified platform for managing leads, opportunities, and customer interactions, leading to increased productivity and better conversion rates.
Enhanced Marketing Effectiveness
Deliver more targeted and personalised marketing campaigns based on a deep understanding of customer behaviour and preferences, resulting in higher engagement and conversion rates.
Data-Driven Decision-Making
Utilise actionable insights derived from comprehensive customer data to make informed decisions, optimise strategies, and identify new opportunities for business growth.
Optimised Customer Service
Provide exceptional customer support by accessing a complete customer history, enabling faster issue resolution, proactive support, and improved overall customer satisfaction.
Increased Operational Efficiency
Streamline internal processes and workflows by integrating data from different departments, reducing redundancy, and promoting a more efficient use of resources across the organisation.
Transform your business to be
#1 for customer experience
With Customer 360, your entire organisation can work on one trusted platform, it will give every employee a single, shared view of customer data, so they can deliver a best-in-class customer experience.
Drive business growth with efficient and effective solutions
Our best-in-class platforms for sales, service, marketing, commerce, analytics and IT teams leverage automation, artificial intelligence, and real-time data to drive efficient growth for your business. They empower your teams to spend less time compromising on customer and employee experiences and more time exceeding expectations.
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